Write Blog Posts That Rank on Google (and Get You Clients)
Attract more clients and improve your visibility on Google? Yes, please! Writing blog posts that rank isn’t just about putting words on a page, it requires strategy. Let’s break down exactly how to create content that not only ranks higher but also brings in new business.
Quick Take:
Using SEO tools like SEMrush or Ubersuggest can help you identify high-traffic, low-competition keywords that are easier to rank for. Analyzing top-ranking blogs for your target keyword allows you to create more valuable, well-structured content that stands out. Optimizing your formatting, headers, images, and internal links enhances readability and SEO performance. Finally, a clear call to action at the end of your post ensures readers know the next steps to work with you.
Want to rank higher on Google and be included in AI searches? You’ll need backlinks.
Backlinks are links to your website from other websites on the internet.
To rank your site, Google considers where your business is mentioned and where your URL is linked across the web. Google treats links from other sites kind of like “votes” for your website’s quality.
After all, if someone is willing to link to your site, they must have trust that your website is a good one to send their visitors to. That’s a big deal to search engines and shows that your website is high-quality.
In this guide, we’ll share some ideas for where and how you can get more links.
Steps to Writing Ranking Blog Posts
Start with Keyword Research
Before writing anything, find a keyword that has strong search volume but low competition—what’s often called “low-hanging fruit.” Tools like:
These tools can show you:
How often people search for a specific term.
How difficult it is to rank for that term.
Related keywords you might also target.
Pro Tip: Choose a keyword that matches what your ideal client is searching for, and make sure it’s included naturally in your blog title, introduction, subheadings, and image alt text.
Analyze the Competition
Once you’ve found a keyword, Google it. Look at the top-ranking blog posts and ask:
How long is the content? (Longer, more detailed posts often rank better.)
How is it structured? (Are there subheadings, bullet points, or images?)
What key points are they covering? (Can you go deeper or explain it more clearly?)
Your goal: Create something better, whether that means making it more in-depth, easier to read, or adding additional insights.
Write with SEO and Readability in Mind
Now it’s time to write. Follow these key guidelines:
1. Use Headers Correctly
H1: Blog Title (only one per post)
H2: Main Sections
H3: Subsections
2. Break Up Long Paragraphs
No one likes reading a wall of text. Keep paragraphs short (2-3 sentences max).
3. Use Internal Links
Link to relevant pages on your website, such as:
Service pages
Related blog posts
Contact page
4. Optimize Your Images
Use descriptive file names (e.g., seo-blog-tips.jpg instead of IMG001.jpg)
Include keyword variations in image alt text
Ensure images are compressed for faster loading times
Final SEO Checklist Before Uploading
When adding your blog to your website, run through this checklist:
Formatting & Content
✔ Copy the text into the page editor
✔ Fix formatting and break up long paragraphs
✔ Organize headers (H2 for sections, H3 for subsections)
✔ Add an internal link to a key page (e.g., a service page)
✔ Include a strong call-to-action (CTA)
SEO Optimization
✔ Put the focus keyword:
Near the beginning of the title
As the permalink
In the first sentence/paragraph
In at least 5 image filenames
In 5-10 image alt text variations
In the SEO/meta title & description
Add the keyword to your tracking tool (like SEMrush)
Request indexing in Google Search Console
Publishing & Promotion
✔ Add a featured image (horizontal preferred)
✔ Choose a relevant blog category (not "Uncategorized")
✔ Set external links to open in a new window
✔ Share the post on social media (LinkedIn, Facebook, X, Threads, Google Business Profile)
Ready to Rank Higher?
Effective on-page SEO and strategic website optimization can make all the difference in getting your business found online. If you're ready to improve your website's search visibility, let's optimize your site for SEO success.
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ABOUT THE BLOGGER
Hi! I’m Taryn Schroder
I help small business owners ditch the DIY struggle and build custom brands and websites that look as professional as they are. My goal is simple: to create a brand and website that grows with your business and feels authentically you.
