Imperfect Nutrition
Branding
Amy started her 1:1 and small group nutrition counseling offer in 2017 after working as a dietitian in private practice. She had built a high-touch, personalized coaching business and was ready for a brand that captured her expertise while staying true to her philosophy—nutrition isn’t about perfection.
Here’s what we did:
A Sophisticated Yet Approachable Brand:
We created a modern, minimal logo suite with a creative “IN” mark, aligning with her love for neutrals. The design feels polished yet imperfect, reflecting her coaching style.A Brand Built for Growth:
Amy’s new identity fits seamlessly with her current website but is flexible enough to evolve as she expands into courses and group coaching.The result? A professional, stylish brand that helps her stand out while staying true to her mission.
Creative Direction
A modern aesthetic with warm neutrals and a refined, but approachable feel, capturing a balanced approach to nutrition.
“Taryn was an absolute joy to work with. She is so talented, patient, and truly cared about helping me create a brand, logo, and colors that I loved and reflected me and my business.
She was also extremely responsive during our time working together with revisions and ideas. I 100% recommend working with Taryn if you are looking for someone to help you with a rebrand. She is awesome–you will not be disappointed!”
Amy Mackenzie | Owner, Imperfect Nutrition
Ready for a transformation in your business?
You could be the next success story—let’s talk about how we can position and grow your business.