Sweet Girl Treats
Branding
Originally, Sweet Girl Treat’s logo was too simple to represent the brand’s playful personality. The refreshed look now stands out in the competitive baking space. The new brand resonates with Sweet Girl Treat’s mission: sharing simple, creative desserts that bring joy to the everyday baker. With a refined, creative feel, the new brand captures the essence of baking as a sweet and heartfelt experience, perfect for bakers of any skill level.
Creative Direction
Sweet and feminine • Hand-crafted • Dessert-inspired • Whimsical
“Taryn is super responsive and knowledgeable. She guided me through the rebrand, helping me define my vision and created a brand suite that truly embodies my business. Her skill is incredible!”
Jackie Thesing | Owner of Sweet Girl Treats
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You could be the next success story—let’s explore how we can position and elevate your brand.