Sweet Girl Treats
Branding
Sweet Girl Treats came to me with a logo that didn’t capture the brand’s playful, creative personality. The original logo was too simple and didn't speak to their brand story or positioning of creating simple, creative dessert recipes for the everyday baker.
Here’s how we brought Sweet Girl Treats to life:
Custom Logo & Branding: I designed a sweet, hand-crafted logo that captures the heart and whimsy of the brand.
Refined Visual Identity: With a soft, dessert-inspired color palette and cohesive style, the new look feels joyful and inviting.
Sweet Girl Treats now has a refined, creative brand that stands out and connects with its audience, and reflects the fun, creative nature of baking.
Creative Direction
Sweet and feminine • Hand-crafted • Dessert-inspired • Whimsical
“Taryn was AMAZING to work with! She was super responsive, knowledgeable, and met (and exceeded) deadlines. She was able to guide me through the rebranding process to help me figure out what I wanted (since I had no idea where to start). She helped create a new brand suite that embodies my brand and what it stands for—she has such incredible skill!”
Jackie Thesing | Owner of Sweet Girl Treats
Ready for a transformation in your business?
You could be the next success story—let’s talk about how we can position and grow your business.